The course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed to adapt to a rapidly changing, dynamic, and competitive global marketplace. Upon completion, you will be able to:
- Understand the role of marketing and communications within the business and explore the impact of marketing on society, industry and the natural environment.
- Demonstrate an understanding of and ability to apply classical and contemporary principles of marketing within business planning.
- Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
- Apply their understanding of different domains of knowledge and the different perspectives in the study and practice of marketing and communications, in both domestic and international contexts.
- Apply knowledge of business concepts and functions in an integrated manner and appreciate new emerging ideas and trends affecting the marketing industry.
Intakes:
January, April, June & September
Entry Requirements:
To enrol in this course, you are required to have a minimum of:
- 5 SPM Credits (including English) or its equivalent and
- 2 A-Level Passes / 2 STPM Principals or
- A recognised Degree or Diploma
* Trial Examinations/Forecast results are accepted.
You will be exposed to a number of critical areas over 3 years and will be assessed through a combination of assessments and written examinations.
year 1
- Accounting & Business Environment
- Microeconomics
- Organisational Behaviour
- Marketing Management
- Basic Business Statistics (Elective)
- Management (Elective)
year 2
- Financial Management
- Human Resource Management
- Strategic Management
- Operations Management
- Business Communication (Elective)
- Management Information Systems (Elective)
year 3
- As required by Northumbria University
* The subjects listed are merely indicative and may be subject to change. Additionally, you are required by the Ministry of Education Malaysia to complete Mata Pelajaran Umum (MPU) subjects.
Tuition Fees Structure
| Malaysian Students (All Inclusive Fee) |
Year 1 : RM 20,000
Year 2 : RM 20,000
Year 3 : Kindly contact our consultants for the latest information.
|
| International Students (All Inclusive Fee) |
Year 1 : RM 25,000
Year 2 : RM 25,000
Year 3 : Kindly contact our consultants for the latest information.
|
* The fees above do not include living expenses and accommodation. The examinations fees stated applies to both Malaysian and international students. All fees listed may be subject to change. Payment can be made by Cash, Cheque, Credit Card or Instalments. Kindly enquire about the 0% Interest Payment Plans that are available.
