Upon completion of this course, you will be able to:
- Understand the major theories, principles, concepts of marketing and retail marketing
- Use acquired marketing knowledge and transferable skills within a defined marketing environment.
- Differentiate a range of marketing strategies pertaining to retail.
- Utilise principles of marketing practice in a retailcontext.
- Use a range of marketing and business techniques to initiate and undertake critical analysis of business scenarios, applying findings to solve retail marketing problems.
Intakes:
January, April, June & September
Entry Requirements:
To enrol in this course, you are required to have a minimum of:
- 5 SPM Credits (including English) or its equivalent and
- 2 A-Level Passes / 2 STPM Principals or
- A recognised Degree or Diploma
* Trial Examinations/Forecast results are accepted.
You will be exposed to a number of critical areas over 3 years and will be assessed through a combination of assessments and written examinations.
year 1
- Accounting & Business Environment
- Microeconomics
- Organisational Behaviour
- Marketing Management
- Basic Business Statistics (Elective)
- Management (Elective)
year 2
- As required by Birmingham City University
year 3
- As required by Birmingham City University
* The subjects listed are merely indicative and may be subject to change. Additionally, you are required by the Ministry of Education Malaysia to complete Mata Pelajaran Umum (MPU) subjects.
Tuition Fees Structure
| Malaysian Students (All Inclusive Fee) |
Year 1 : RM 20,000
Year 2 : Kindly contact our consultants for the latest information.
Year 3 : Kindly contact our consultants for the latest information.
|
| International Students (All Inclusive Fee) |
Year 1 : RM 25,000
Year 2 : Kindly contact our consultants for the latest information.
Year 3 : Kindly contact our consultants for the latest information.
|
* The fees above do not include living expenses and accommodation. The examinations fees stated applies to both Malaysian and international students. All fees listed may be subject to change. Payment can be made by Cash, Cheque, Credit Card or Instalments. Kindly enquire about the 0% Interest Payment Plans that are available.
