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BA (Hons) Business (Marketing), Birmingham City University
N/345/6/0262, MQA/PA 207
Level Undergraduate
Intakes January / September
Study Mode Full Time /
Duration 3 years (1+2)
Programme UK Transfer Degree Programme (Business)
School Business School

This course is designed to provide you with critical and reflective understanding of marketing strategies and management approaches, and their relevance in contemporary business globally.

You will be exposed to core and emerging key business principles, concepts and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of marketing practices and its role in achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable you to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.